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It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so.
Tribes will make you think--really think--about the opportunities to mobilize an audience that are already at your fingertips. It's not easy, but it's easier than you think.
With his signature wit and storytelling flair, Godin presents the three steps to building a tribe:
--the desire to change things,
--the ability to connect a tribe, and
--the willingness to lead.